Client Case Study
Ayush Rastogi
Product Manager at Coinbase
Before & After
Ayush lacked confidence in his ability to break into top tech/fintech companies after years in traditional finance, believing his background made him unqualified for the biggest roles. He even avoided applying to Coinbase because he felt he wasn't prepared enough.
Ayush gained the confidence to go through Coinbase's rigorous multi-stage interview process and landed an offer at a company with a 0.1% acceptance rate, reflecting a complete shift in self-belief.
Ayush's resume and LinkedIn profile were not optimized to clearly narrate his story or attract inbound interest from recruiters.
After multiple rounds of iteration with IG coaches, both his resume and LinkedIn were sharpened into crisp, compelling narratives that improved both inbound and outbound results.
Ayush was randomly applying to dream companies on LinkedIn with no structured outreach strategy and received no callbacks.
Through improved positioning and optimized LinkedIn presence, he began generating both inbound and outbound interest, ultimately landing an interview and offer at Coinbase.
Ayush was preparing for product sense inefficiently by watching YouTube videos without structure, and was not preparing for behavioral interviews at all, assuming his years of experience would be sufficient to wing them.
He learned to craft a small set of core end-to-end stories and use a zoom-in/zoom-out technique to answer a wide range of behavioral questions, and built structured product sense skills—successfully navigating Coinbase's grueling multi-round interview loop.
Ayush's job search was entirely scattered and reactive — randomly applying on LinkedIn, consuming disconnected free and paid resources, and making no measurable progress.
He followed a structured, step-by-step curriculum with a clear checklist from day one, enabling focused and efficient preparation that ultimately led to a role at Coinbase.
“IJS coaching by IPM is one of the best decisions I made that helped me land my dream product roles”
— Ayush Rastogi, Product Manager at Coinbase
Ayush Rastogi's Story
I recently completed the IJS coaching program, and it played a pivotal role in helping me secure my dream role as a Product Manager. Here's why I found the program incredibly valuable:
Structured Program: IJS offers a well-organized curriculum, with lessons, live sessions, and practice materials designed to streamline preparation. While you could gather similar resources from platforms like YouTube, IJS provides a clear, step-by-step checklist, which speeds up the process and keeps you focused.
Behavioral Interview Preparation: One of the most valuable lessons I learned was to craft a few core stories and zoom in and out of them to answer a wide range of behavioral questions. IJS also provides an excellent guide to streamline behavioral interview preparation.
Mock Interviews with Industry Experts: The opportunity to participate in mock interviews with real PMs from top tech companies was a game-changer. The actionable feedback I received each week helped me steadily improve my skills and gain the confidence needed to excel in interviews.
Peer Practice: Finding quality PM peers to practice with is often difficult, but IJS provides access to a community of experienced product managers. The peer practice sessions were instrumental in refining my approach.
Resume/LinkedIn Guidance: The program offers specific guidance on optimizing your resume and LinkedIn profile to attract both inbound and outbound calls.
Referrals: The coaches and peers within the IJS program have vast networks, which proved incredibly helpful in securing referrals.
Overall, IJS combines structure, expert insights, and a supportive community, making it a powerful resource for anyone looking to land their dream PM role.
If Ayush's story sounds familiar…
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